Frito-Lay, the snack giant owned by PepsiCo Inc., says it is pulling most of the biodegradable packaging it uses for its Sun Chips snacks, following an outcry from consumers who complained the new bags were too noisy.
Touted by Frito-Lay as 100% compostable, the packaging, made from biodegradable plant material, began hitting store shelves in January. Sales of the multigrain snack have since tumbled.
PepsiCo has been working on trying to find a quieter version of the packaging since it first introduced the new bags.
Frito-Lay is returning to its old, nondegradable packaging, for five of the six Sun Chips flavors. It will continue to use the noisy packaging for its Sun Chips Original brand. It has been working on trying to find a quieter version of the packaging since it first introduced the new bags. A process that is continuing.
“We chose to respond to the consumer feedback but still want to show that we are committed” to compostable packaging, says Chris Kuechenmeister, a spokesman for Frito-Lay.
Consumers have posted videos on the Web poking fun at the new bags and lodged fierce complaints on social-networking sites. Since January, year-on-year sales of Sun Chips have decreased each month, according to SymphonyIRI, a Chicago market-research firm that tracks sales at retailers. SymphonyIRI data exclude Wal-Mart Stores Inc. PepsiCo doesn’t break out sales figures for Sun Chips.
The uproar about the new packaging was the subject of a Page One story in The Wall Street Journal in August.
This isn’t the first time PepsiCo has had an issue with its packaging. Last year, the company dumped new packaging for its Tropicana orange juice after consumers complained they didn’t like the new look.
Frito-Lay declined to disclose how much it spent to create the biodegradable packaging but it has been working on finding and testing degradable material for several years.
Just after I spend all that time to find one of these bags and put it to the test in my compost tumbler, they go ahead and pull it off the shelf. Are people really upset with the bag being louder? Let’s be honest, their drop in sales is because their chips taste like crap. Who actually eats Sun Chips?
It’s really unfortunate that a company loses millions of dollars by trying to be innovative with their packaging. They should try doing an advertisement where everyone in the commercial can’t hear each other because the bag is too loud, or have kids in a classroom make noise with the bag whenever the teacher tries to talk.
Well, let’s hope for a quieter future with compostable plastics for a louder composting revolution.